The small businesses that would most benefit from using LinkedIn ads are the ones in the B2B (Business to Business) sector, i.e. the ones whose clients are other businesses and the ones whose product or service is to be used at an enterprise level. In more detail, those small businesses, whose client base is comprised of the core users of LinkedIn i.e. CEOs, VP’s, Job Seekers, Job Recruiters, Business Owners, Influential Decision Makers, Affluent individuals and generally speaking business professionals.
What Differentiates the Use of LinkedIn ads for Small Businesses compared to ads in other social media networks?
1. Reach a highly targeted professional audience
One of the greatest advantages of advertising using LinkedIn ads is the ability they give you to reach your highly targeted professional audience (highly qualified potential leads) via very specific & sophisticated filters. You can therefore for example, target your ads by your potential audience’s:
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Location
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Company Name
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Company Industry
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Company Size
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Job Title
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Job Function
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Seniority
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School Name
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Field of Study
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Degree
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Skills
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Membership in a particular LinkedIn Group
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Gender
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Age
2. Exclude a group
With LinkedIn ads you can also exclude a certain number of individuals (who meet certain criteria) from your advertising campaign’s reach. For example you may choose to exclude from your campaign, people who are members in certain groups on LinkedIn.
3. Target decision makers
With LinkedIn ads you can target the most affluent, influential decision makers and the most educated people on social media. Therefore the quality of the potential leads approached with LinkedIn ads is significantly high.
4. Efficient use of advertising dollars
Audiences reached via LinkedIn ads convert at a significantly higher % than on campaigns on other social media networks which makes the advertising budget spending very efficient.
5. Target a huge number of LinkedIn users
With LinkedIn ads you can target more than 313 million users worldwide & the number of LinkedIn users is growing at a significant pace (2 new users every second), therefore you have a very rapidly growing target audience.