Nowadays, almost everyone has a LinkedIn presence.
Whether we are talking about a personal LinkedIn profile or a LinkedIn company page, it's simply not enough to build it and hope they come.
Don't leave anything to chance.
Your LinkedIn presence needs to be unique, fully LinkedIn Search Engine Optimized (so that you are being discovered more frequently on the LinkedIn search results by your target prospects whether you are looking for a new job, looking for more clients, collaborations, ideal employees etc.), and one that makes you stand out in your professional field.
Don't you agree?