LinkedIn Expert Reveals: How to Use Video on your LinkedIn Profile

Let me get straight to the point as I usually do:

In today's post I'm going to give you some LinkedIn Expert Training on how to UP the visibility and credibility of your LinkedIn Profile. In more detail, today I'm going to show you how to enhance your LinkedIn profile with video!

But first, we need to appreciate why to use video in our LinkedIn Profiles?

Why do you fly thousands of miles for a sales meeting or presentation? We now have the technology to send the data/information within seconds. And you can save the airfare

and hours of travel.

Ok, here's why:

- Because the “human connection” is still vital to our business transactions.

- Because a picture (or a video) is worth a thousand words. And now that I mentioned picture, i remembered something: make sure you Rock your LinkedIn Profile Picture!

- Because you get so much priceless information about a person from seeing them walk, talk, move, present, sell.

Now what if you could transmit that “human factor” about yourself without having to fly across continents?

One important way to do this, is to present a video of yourself, as an integral part of your LinkedIn Profile. This is your living, breathing, talking expression of yourself.  It’s a powerful way to establish yourself as a brand, to stand out from the pack, to distinguish yourself as an important player in your field. This is your “human factor”, up close and personal.

First, the very fact that you’ve taken the time and invested the money to make a polished, professional video sets you apart. This should go without saying, but I’ll say it anyway. If you do add a video to your LinkedIn profile, make sure it puts your best foot forward, and shows you at your most professional. To accomplish that, it’s best to hire a videographer, someone who knows what he/she is doing, so we don’t have strange camera angles, lower quality sounds (good) or jumpy shots. I know technology has evolved very much and we can literally create a video studio in the comfort of our homes, but I believe that a professional videographer can help elevate our videos to another level, a level that would be very difficult to reach on our own. After all I am a firm believer of the saying: “jack of all trades is master of none”. Everybody has his/her own field of expertise, and we cannot be experts at everything. This is why we need to leave some things for the experts to handle. Especially if we are looking for above average outcomes.

Also, no one wants to see you in your sweats and a t-shirt, in your basement office, with your dogs or kids running in and out. While that might be charming for another kind of video, it doesn’t work for establishing yourself as an expert (or “the” expert) in your field!

Moreover, make sure the video is current; that means nothing older than 3-4 years (its age will show, I guarantee you – the clothes or other background items will give it away). One way you can recycle old videos is to have them made into audios, so here's your solution to this.

What is great about a video and how it adds to your personal branding is that it gives you something to mention on other social media: Facebook, Twitter, YouTube, Instagram, Pinterest, Google + etc. Ideally, it should be current, and can be accompanied by a post on your website, LinkedIn Publisher, or elsewhere, in order to complement your words or story. Imagine how much more credibility and authority you will project by, instead of just talking about a successful presentation you just made, you also show a 5-minute video of you doing it. This is exponentially more impactful and most certainly enhances something of crucial importance, your Social Media Image.

Video Links you can use:

As of this writing, LinkedIn doesn’t currently support “native” video uploads, meaning you have to:

First upload your video to a third party site like Vimeo or YouTube and then use it on your LinkedIn Profile in the form of a video link. The types of video links you can use are:

  1. - YouTube Video Link.
  2. - Vimeo Video Link.
  3. - Upstream Video Link.
  4. - Brightcove Video Link.
  5. - Facebook Video Link.
  6. - Embed Video by adding the SlideShare application or Google Presentation App to your profile and using a YouTube video as the first slide of the presentation. 

 

When someone clicks on a video in any of your LinkedIn profile sections, it pops out and takes over the whole screen.

You're probably wondering:

What types of videos can I use in my LinkedIn Profile?

Well, let me give you some examples:

- Video testimonials from happy customers.

- Product demos.

- How-to videos.

- Company news and updates.

- Videos of you giving a speech, industry talk or presentation.

linkedin expert

- Media clips & interviews.

- Company intro videos, about us & company explainer videos.

- Marketing videos.

- Book trailers.

- A benefits driven elevator speech.

- Advice or information or tips videos that would be valuable to your target audience.

- Behind the scenes & team related videos.

- Other content related to your field that would be helpful to LinkedIn users in their professional careers.

In which sections of your LinkedIn Profile can you include video?

Currently, there are 3 sections in our LinkedIn Profiles that we can include video. These are:

- The Summary Section

- The Experience Section

- The Education Section

Now, you might be wondering:

How do I add video to these sections of my LinkedIn Profile?

It is very simple and straightforward:

All you have to do is click the pencil icon next to your Summary Section, A job role in your Experience Section or your Education Section and go to the Media section. Select “Link to Media”. Then in the text box that appears, paste the link to the video and click Add to add it to your profile. Make sure to include a call to action for your LinkedIn Profile visitors, enticing them to watch the video.

 

In conclusion, adding a high-quality video to your profile can be the most powerful aspect of your LinkedIn Profile. As a LinkedIn expert, it’s one of the most important

things I recommend to my clients. The successful ones, the long-term vision ones, the ambitious ones, see this immediately!

Of course, the video has to be relevant to your clients, your industry, your prospects, not just a “brag”. It also needs to be aligned with your professional goals! So make sure it has significant content, as well as high-production value; you want people to watch it with interest through the end, once they’ve clicked on “play”. This is more important than ever, when you consider that LinkedIn has approximately 500 million members and is growing by leaps and bounds every day.

Here's the deal:

In the crowded social media atmosphere, it is becoming more and more difficult for any one person, no matter how accomplished, to stand out. Adding video is a powerful way to establish yourself as an authority, and a person (employer, collaborator or potential client) viewing your video, if it’s done well, gets to feel like he/she knows you already. And remember, people do business with those they know, like and trust! How great is that?!! So what are you waiting for?

Support your LinkedIn Expert Status by including video to your LinkedIn Profile!

If the goal of LinkedIn is to get people to know, like and trust you, (and of course, ultimately hire you, collaborate with you, refer you to others) a well-produced video is one important rung on your ladder to Success! The ladder to becoming a LinkedIn All Star!

What are your thoughts? Are you currently showcasing videos on your LinkedIn Profile? Can you think of any other ways to use video on your LinkedIn Profile? Would love to hear about it, in the comments section below!!

Comments (36)


Emily Pappas's picture

Emily Pappas

Apr 11, 2017 07:50 PM

How to use video on Your LinkedIn Profile

A truly unique piece, thank you Dennis!

Dennis Koutoudis's picture

Dennis Koutoudis

Apr 13, 2017 09:04 PM

How to use video on Your LinkedIn Profile

Thank you Emily!

Catherine A. Parra's picture

Catherine A. Parra

Apr 13, 2017 07:21 PM

ASSISTANT ACCOUNTANT

Very interesting article with many important tips !! Congratulations Dennis !!

Dennis Koutoudis's picture

Dennis Koutoudis

Apr 13, 2017 09:05 PM

How to use Video on Your LinkedIn Profile

Glad you liked it Catherine!

Melissa 's picture

Melissa

Apr 14, 2017 06:21 PM

How to use video on Your LinkedIn Profile

This article was a great blog. Easy to follow. Thanks for the link.

Dennis Koutoudis's picture

Dennis Koutoudis

Apr 14, 2017 09:31 PM

How to use video on Your LinkedIn Profile

Glad you enjoyed it Melissa!

Marko Laukas's picture

Marko Laukas

Apr 15, 2017 11:03 AM

Video

Agree! Video is a vital tool to get noticed and be unique. You can show your expertise more personal way and build your audience quickly. Great post!

Dennis Koutoudis's picture

Dennis Koutoudis

Apr 18, 2017 11:06 AM

Glad you liked it Marko!

Glad you liked it Marko!

Maitreyee Sarcar HF FRSA [Mrs]'s picture

Maitreyee Sarca...

Apr 17, 2017 03:27 AM

Excellent article with many

Excellent article with many salient points. Many congratulations Dennis for publishing this great article to help many professionals who use LinkedIn. I really liked it.

Dennis Koutoudis's picture

Dennis Koutoudis

Apr 18, 2017 11:07 AM

Thank you Maitreyee!

Thank you Maitreyee!

Prodromos Angelidis's picture

Prodromos Angelidis

Apr 19, 2017 01:47 PM

Very useful tips (once again)

Very useful tips (once again) from your team!!!

Dennis Koutoudis's picture

Dennis Koutoudis

Apr 20, 2017 09:43 AM

Many thanks Prodromos, glad

Many thanks Prodromos, glad you found the tips presented in this article useful!

Benjamin Tanfus's picture

Benjamin Tanfus

Apr 19, 2017 02:07 PM

Awesome article with many

Awesome article with many very important points. Huge thanks Dennis for publishing this amazing article to help all professionals using LinkedIn. Congratulations Dennis & Great post!.

Dennis Koutoudis's picture

Dennis Koutoudis

Apr 20, 2017 09:44 AM

Thank you Benjamin, greatly

Thank you Benjamin, greatly appreciated!

Geert-Jan Dirven's picture

Geert-Jan Dirven

Apr 19, 2017 08:21 PM

Great new feature; good to

Great new feature; good to see the video dimension added to the alteady rich portfolio. I will defenitely give it a go and see how it drives my profile

Dennis Koutoudis's picture

Dennis Koutoudis

Apr 20, 2017 09:45 AM

Please let us know how it

Please let us know how it drives your profile Geert-Jan!

Sandy Chernoff's picture

Sandy Chernoff

Apr 19, 2017 11:49 PM

As usual, Dennis, this is

As usual, Dennis, this is great information on how to definitely enhance one's LinkedIn profile. I trust that those who read this very informative article will consider adding video to their profile as you make it sound so simple to do. Thanks for sharing!

Dennis Koutoudis's picture

Dennis Koutoudis

Apr 20, 2017 09:47 AM

Many thanks for your

Many thanks for your continuous support Sandy! Am honoured to receive such a positive review from Canada's communications expert!

Valia Malagar's picture

Valia Malagar

Apr 19, 2017 11:51 PM

Thank you Dennis for sharing

Thank you Dennis for sharing your best tips on how to utilize this LinkedIn tool! Posting a professional video is now part of my to-do list.

Dennis Koutoudis's picture

Dennis Koutoudis

Apr 20, 2017 09:48 AM

Would love to know the

Would love to know the results you will experience after using video on your LinkedIn Profile Valia!

George Eberhart 's picture

George Eberhart

Apr 20, 2017 05:29 AM

Dennis has crafted an

Dennis has crafted an excellent article regarding the precise use of video to enhance one LinkedIn profile. He is spot on as usual regarding a business professional persona. I will utilize this article as a guide for immediate and future video business productions. Bravo Mr. Koutoudis!

Dennis Koutoudis's picture

Dennis Koutoudis

Apr 20, 2017 09:49 AM

Glad you enjoyed it George!

Glad you enjoyed it George! Once you create these video productions and showcase them in your LinkedIn Profile, do let us know the results you will experience!

Raihan's picture

Raihan

Apr 20, 2017 05:53 AM

Excellent Tips Dennis ..

Excellent Tips Dennis .. loved it .. thanks for sharing

Dennis Koutoudis's picture

Dennis Koutoudis

Apr 20, 2017 09:50 AM

Glad you liked it Raihan!

Glad you liked it Raihan!

Christos Zervas's picture

Christos Zervas

Apr 20, 2017 01:58 PM

A personalized guidebook for

A personalized guidebook for your 3D you need to be! What's the stake on holding back to types & numbers, after all?

Dennis Koutoudis's picture

Dennis Koutoudis

Apr 20, 2017 10:53 PM

Spot on Christos!

Spot on Christos!

Lisa Engle's picture

Lisa Engle

Apr 20, 2017 10:36 PM

InSpiring me and raising my

InSpiring me and raising my level of commitment. THANK YOU!

Dennis Koutoudis's picture

Dennis Koutoudis

Apr 20, 2017 10:53 PM

Glad we are doing so Lisa!

Glad we are doing so Lisa!

George Zikos's picture

George Zikos

Apr 21, 2017 08:09 AM

Great article Dennis! A true

Great article Dennis! A true piece of art!

Dennis Koutoudis's picture

Dennis Koutoudis

Apr 21, 2017 07:56 PM

Thank you George, much

Thank you George, much appreciate your support! Glad you liked it!

Nino's picture

Nino

Apr 22, 2017 07:53 PM

Great article on how to

Great article on how to utilize videos on our LinkedIn profiles. Thank you Dennis and team LinkedSuperPowers!

Dennis Koutoudis's picture

Dennis Koutoudis

Apr 22, 2017 08:18 PM

Thank you Nino, very much

Thank you Nino, very much appreciate your positive remarks! Let us know when you utilize the tips mentioned in the article!

Katerina's picture

Katerina

Apr 23, 2017 11:00 PM

Very informative. Thank you!

Very informative. Thank you!

Dennis Koutoudis's picture

Dennis Koutoudis

Apr 25, 2017 01:09 PM

Happy you enjoyed it Katerina

Happy you enjoyed it Katerina!

Orlando Herrera's picture

Orlando Herrera

Apr 24, 2017 06:38 PM

Dennis, this is a fantastic

Dennis, this is a fantastic idea and a great way to stand out. A professional video adds so much more depth to a profile page. As you point out, using a professional videographer is very important. Videos are yet another great tool to boost exposure. Thank you for bringing this to everyone's attention!

Dennis Koutoudis's picture

Dennis Koutoudis

Apr 25, 2017 01:09 PM

Glad you liked this Orlando!

Glad you liked this Orlando! Thank you for your support!

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