Is LinkedIn becoming more like Facebook?

For people that use social media, there is a clear distinction between LinkedIn and Facebook. They are both social media networks, but their purposes are very different. While Facebook was created to be a casual social media network where people find their colleagues, befriend each other, and share funny content and everyday news, LinkedIn was made to serve today's professionals. It was made to allow business people to come together, for companies to communicate with one another, to be a place to look for jobs, a very powerful posting platform and so much more.

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The best days and times to post on LinkedIn!

If you decided to share useful and interesting content on LinkedIn, you know you made the right choice. LinkedIn is an extremely powerful platform with a potential of reaching a vast number of individuals. But, even though this is one of the best social media networks, where you can share your posts at, you still need to know when to do so in order to receive maximum exposure for your posts. Although we are firm believers that any time you post on LinkedIn, you are likely to receive some traction from your LinkedIn audience, timing does count. In what manner does it count?

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Why B2C Brands need to be on LinkedIn!

There is a number of individuals & companies these days who think that LinkedIn works only for B2B companies. However, the reality is that B2C companies can also make very effective use of the LinkedIn platform to achieve further brand awareness, build trust and increase sales for their products & services. Let's put it in plain simple terms: LinkedIn not only works for B2B but for B2C companies as well! And it can do so very effectively indeed! Please let me elaborate:

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