Customer Value Marketing and the Upgrade of the Client.

One of the prevalent misconceptions in the digital business universe, especially when it comes to marketing automation platforms, is the application of B2B marketing strategies to B2C practices. Fundamentals governing B2B purchase procedures, are completely different than, and occasionally at loggerheads with, B2C basic principles. B2B is rather linear and direct in structure. The parties engaged in such a relationship are of a fairly similar nature (e.g. a car parts manufacturer addressing a second-hand car dealer).

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